You see, I never wanted to travel the world with a band, I personally dread flying and being away from my family, and I never wanted to play out every weekend at smoke filled bars.  Did it and it was just way too much work for NO money.  So, instead I dedicated my life to teaching.  And what I’m going to share with you will hot kettle many ignorant musicians.  Because everything I’m about to tell you goes against the grain.  Against the whole notion that musicians should be BROKE.

      So listen, my bootcamp (now on DVD)  isn’t for everybody, only for a real HEROS with the guts to help change the industry and finally, and I do mean FINALLY, get paid what they are worth.  I don’t want to sit here and brag about all my successes because at the end of the day, I like knowing that I can pay the bills and have a lifestyle that most musicians will never taste.  So let’s get right into some of the secrets I shared with musicians at my latest bootcamp.  So lock the door, pull up a chair and grab a highlighter.  

      The music industry is in shambles.  It’s all sex, drugs, rock and roll.  Check out the magazines that have some bozo posing with half naked women and gangsta clothes on.  Look even closer and you’ll notice on his shirt the words “Sold My Sister For A Pack Of Smokes.” 

      It’s no wonder parents are encouraging their kids to take baseball instead of music lessons with you.  Picture this.  Kids are addicted to watching MTV videos while parents are crying inside… praying their kids don’t pick up an instrument and head down that dangerous path.  Today’s instant gratification, skin-deep culture is making it harder for you to earn great money teaching music lessons… or is it.

      Listen, you have to use what’s happening, step up to the plate and realize that it’s your job… wait… YOUR RESPONSIBILITY to educate parents about the benefits of lessons in such a compelling – hypnotic – way that you become the HERO and a POSITIVE role model for their kids. 

      Problem is… you keep selling parents on the music and not the character that’s being developed in the child.  Parents have fears and you keep telling them about your degrees, instrument, and records you played on.  THEY DON’T CARE.  They only care about how their child will turn out.  So let me give you…

 #1: This mistake in teaching private lessons is charging by the hour.  It’s not the time that’s important, it’s the self esteem and modeling that’s occurring between you and the student.  Listen your student doesn’t get better by the extra 30 minutes he’s with you.  He gets better by the amount of time he goes home and practices.  The time with you should represent a role model of professional excellence.  The ideal of what a musician should be.  (if you have tattoos, smoke, and drive a 1972 gremlin, then keep reading).  Quit charging by the hour and charge based on benefits.  You don’t pay your dentist by the hour, you pay by the root canal.  In the upcoming bootcamp I’ll show you how to pitch this to parents in case they’ve been shopping around and found other local teachers who charge by the hour and are cheaper than you.  I’ll also show you the “levels” that each student has to move through, each level requiring a higher price for lessons.  Ultimately leading to your $4000 music lesson package. Remember, you’re not in the teaching music business.  You’re in the business of marketing your teaching music lessons.

 #2:  Lack of Commitment.  It is silly not to get a commitment from your student.  In a skin deep culture, where everything is instant access you MUST get them to commit.  So sell them on contracts.  Yes contracts.  I used to sell by the week and was BROKE and when I went to contracts BAMM… my income skyrocketed.  Ok, you’ll say there’s already a guy in town charging $15 an hour for lessons and there’s no room for me.  Hey stop it!  You need to compare apples to oranges here.  Yeah, he’s charging McDonald prices and his student is still treating mom and dad like road meat, tattooed and smoking after school.  Music lessons should change a child’s life.  At this amazing bootcamp, I’ll show you how to be perceived like the child is going to prestigious Harvard College, not the local community college.  I’ll also show you the step by step procedure to sell $4,000 packages and lock in contracts with the parents quickly handing over their credit cards.

 #3:  Not having scripts.  Everything I tell a parent is scripted.  From the first call to the final signature on a 3 year contract.  You can’t fumble on the phone with Ums, Uhs, etc.  You don’t just slap a contract in their face either.  You need to have scripts memorized.  Script that seeks out their desires and fears and hits them with how you can help.  Scripts are everything. (Yes, I’ll share them with you at the bootcamp.  The one to get them to come in for their first lesson and sign a contract is priceless.)

 #4:  Don’t Know How To Get Students.  This step will take hours to talk about.  There’s how to get into schools, direct marketing secrets, sales letters, mailing lists, newspaper inserts, val-pak, VIP’s, press releases, etc.  I’ve used them all.  Most will make you broke.  The three I’m using now are pulling in so many students that I don’t know what to do with.  I’ve consulted with musicians all over America and they all complain about NOT having enough students.  Not me.  You see, everyone loves music.  EVERYONE.  And when you talk to adults they all say they have or wish they had learned an instrument.  At the bootcamp, I’ll show you how to attract student like bees to honey.  The fact is you have to ATTRACT them.  They just don’t come knocking down their door.  Listen, in 2005 I needed to pick up 16 extra students to pay for a vacation to Catalina Island.  So, I sent out 4 pieces of paper to a special list I had and before the week was out I had 34 call and 19 actually signed contracts.  This is one of the best sections of the seminar. 

 #5:  Letting Kids Quit - Who Cares About Getting More Students If They All Quit.  The goal is to keep them coming and keep them paying.  And if you don’t have the retention tools in place, they’ll choose baseball over music lesson in a heart beat.  There are 5 retention tools you need to implement so they stay on board.  The obvious one I’ll tell you here is to get them to spend more money on “stuff.”  Videos, shirts, Cd’s you have for sale.  Things that tie them into the instrument.  Listen, when I golfed I bought everything, shirts, shoes, hats, clubs, bags, rags, the works.  Kept me in the game a lot longer than going out there with just a putter.  Anyways in a sense, the more they pay the more they stay.  At the bootcamp (now on DVD) I’ll share the 5 retention tools and the 9 streams of income that get them addicted to taking lessons with you. 

 #6:  Lack of personal development.  This is a biggie.  It’s what separates small change from big money.  Your personal development has to back up what you say.  It’s your actions not words that will have a parent pay more money.  So if you’re smoking and smell like whiskey when a parent comes by to possible sign up little jimmy – you’re done with.  She’ll rate you as a $15 an hour bozo.  The clothing I wear and the attitude I carry, all plays a part in the child’s future and the perception to the parents.  Be professional.  Show the parents you mean business when it comes to RESPECT.  And that the AC-DC shirts are off limits at your studio

      There are thousands of kids in your town who have a secret desire to jam.  But, parents have the association of sex, drugs and rock and roll and avoid supporting them taking music lessons.  Realize this is your fault for not EDUCATING the parents in your town.  Kids are riddled with MTV, and a skin deep culture, AND these are the kids who teach themselves in the basement and end up having losers for friends and playing out (under age) at smoke filled bars.  You need to be the HERO to the parents.

      There you have all 6.  The outline of what you'll see on DVD.  But you might be saying.  Aw… BS.  No One can make the kind of money you are… part time.  Well, your right if… you teach the way all other instructors do.  I’m doing something so radical your ears would sizzle when you get the full information on it.  Listen the fact is, I make more money than a doctor and can take a vacation whenever I want.  Parents think I’m a hero and gladly pay me 3-5 times more than any other instructor.  You’d be foolish not to at least come by and hear what I have to say.  You may learn a thing or two like: 

      Right now you might be saying “Well, Mr. Stronsick... Come on… no one can make that kind of money teaching… it’s B.S.” or even better “This whole letter is bogus, if Joe was making that kind of money, why in the heck does he want to share his secrets with me.  No one making this kind of money would talk?”

      Listen, I’ve heard it all before and here’s the reason I’m sharing everything with you.  You see, it feels like I’m the pioneer with all the arrows in his back and boy it would be nice to know that others musicians have become HERO’s in their community like me.  Image the idea that music instructors all over the world are treated with respect and finally get paid what they deserve.  The whole industry would catapult for the best.  Instructors would start making at least $100,000 a year and could finally give them the ability to focus on quality lessons for their students.   

      I’ve already road tested everything I say with musicians just like yourself that teach guitar, drums, piano, and vocal lessons so I know it works.  And the money you’ll make by actually using what I reveal outshines anything that I would ever charge you. 

      Finally, if it wasn’t obvious yet, my ulterior motive is to change the world one student at a time through music.  Listen, my friend, there are thousands of kids that need HERO’s and parents are mentally screaming and eagerly willing to pay for HELP.  And music is the answer… that is if you know my secrets. 

 What Have You Got To Gain?

     You can be one of the lucky few who can hear what I’m doing and implement it in your town before your competition does.  

     Once you hear the whole procedure from A-Z you will be able to see cash rolling in.  Soon all your stress and money worries will be washed away.  Teaching will be fun… once you have financial control, everything is better.  You can smile and enjoy life.

P.S.  If you’re the type of musician who always whines, complains and never takes action then I CAN’T help.  Please don't get these DVD's.  But if you’re the type of person who has read through the 6 mistakes in this letter and sees how this will be the only chance for you to learn the inside secrets to making REAL money teaching lessons, then order a copy of the DVD's today.  

 P.P.S.S.  Below are some testimonials from world famous drummers, just in case you haven’t heard of me.  You can also go to my website at www.BallisticDrumming.com to check me out.  Oh, and don’t let your limited beliefs get in your way and start to think that I’m only making money selling videos online.  This is just 1 of 6 income generator that every instructor should have tied into their private lessons.  It tells potential clients I’m the real deal.  I’ll share how to tie all 6 together – the right way - at the bootcamp (on DVD).   

Sales Letters And Postcard Example At The Bottom Of The Page

 These pro and weekend drummers just didn’t come knocking at my door.  
It was because of the way I positioned my private lessons.  
We’ll talk more at the boot camp.